TSI Food
TSI Food is the most consistently growing and the most geographically diversified business from among TSI's three business divisions. We serve the entire value chain in the food and beverage (F&B) industry from the upstream food manufacturers and brand owners to the downstream food retailers and F&B end-consumers, specifically through our role as wholesale food distributor, food retailer and restaurant service provider. For local and international F&B brand owners and food manufacturers, we offer unequalled access to the Saudi Arabian and South-East Asian retailer and consumer markets, while to the retailers and end-consumers, we bring to the market a vast selection of quality dry and frozen food products and restaurant-prepared food services, and we are the market leader in the supply of speciality food products and culinary menu offerings from South-East Asia.
OUR SERVICES IN THE FOOD AND BEVERAGE INDUSTRY
Capitalizing on the network effect and economies of scale from our presence along the entire F&B value chain, TSI Food creates exceptional value for our F&B clients locally and internationally through the following services:
Food Distribution
(International Wholesale
Food Logistics & Supply)
- Offers upstream food manufacturers and brand owners an effective partnership and gateway for entry and access to the Saudi Arabian and South-East Asian retailer and consumer markets
- Supply of F&B products to downstream food retailers, including:
- Modern trade food retailers, such as hypermarket and supermarket chains
- Traditional or general trade food retailers, such as grocery or convenience stores
Restaurant Services
(Malaysian Cuisine Dine-In
and Delivery Services)
- MyMakan full-service restaurants
- Serves F&B end-consumers and enthusiasts of Malaysian cuisine through:
- Dine-in culinary services
- Prepared food delivery services
- Outlet locations and delivery service coverage are in the following cities:
- Riyadh
- Jeddah
Food Retailing
(Speciality Asian Food
Retail Grocery Store)
- Asiana Grocer store in Jeddah
- Serves F&B end-consumers of speciality Asian food through:
- In-store grocery shopping
- Grocery item delivery services
- Vast selection of quality dry and frozen food products and drinks
OUR HISTORY OF VALUE CREATION IN THE FOOD BUSINESS
TSI Food was launched in 2018 in TSI's third year of operations following a desire to strategically diversify TSI's business activities to include less cyclical sectors of the economy to complement TSI's business exposure to the highly cyclical construction and engineering sectors. Apart from the non-cyclical nature of the F&B industry that allows the F&B industry to thrive throughout economic upturns and downturns, TSI chose to venture into the F&B industry because we saw opportunities to be of valuable service to the person on the street, not only during good times, but also at times of war and pandemic where even staple food supplies can be short in supply.
The abovementioned opportunities to be of valuable service to the person on the street were most apparent in the speciality Asian food retail grocery segment back in 2018, when local supermarket chains and neighbourhood grocery stores in Saudi Arabia either did not carry or carried a very limited range of dry F&B products catering to the taste of the large South-East Asian expatriate community hailing from Malaysia, Indonesia, Singapore, Thailand and The Philippines. Through our research, we discovered two major supply challenges contributing to the unmet speciality F&B products demand, namely cross-border logistics and regulatory compliance. We started tackling these challenges, including partnering with logistics providers and local industry experts to overcome firstly the challenges of cross-border logistics and refrigerated food transportation, and secondly the challenge of regulatory compliance to the Saudi customs and food and drug authorities, the latter of which includes understanding Saudi Arabia's product registration and halal certification requirements for food importation. As a result of our persistence in addressing the robust requirements of the food retailing business, TSI Food’s Asiana Grocer speciality Asian food store was successfully launched in 2018 in Jeddah, Saudi Arabia, bringing a vast selection of authentic Asian F&B products to happy customers representing the pent-up demand from the underserved Asian community in the city.
TSI Food’s Asiana Grocer flagship store in Jeddah, Saudi Arabia
TSI Food supplies a large variety of high-quality authentic Asian F&B products at an affordable price in Saudi Arabia
As the Asiana Grocer doors open for business and TSI Food become part of the food retailing business community, we discovered that other food retailers including large supermarket chains were also interested in procuring Asian speciality products amidst a paucity of wholesale food distributors specialising in this segment. We found that other food retailers also had the same challenges that Asiana Grocer had in ensuring product quality, variety, attractive pricing and speedy delivery. Having solved these challenges for Asiana Grocer puts TSI in a credible sweet spot to become a wholesale food distributor who can solve these same challenges and thereby provide solutions to other food retailers especially large supermarket chains that thrive on variety and low prices. With our proven expertise in F&B importation and international logistics to support our own food retailing business through Asiana Grocer, TSI was quickly able to grow in the wholesale food distribution business by winning the confidence of other food retailers to put our distributed products on their store shelves. As we grew and secured retail shelf space for international F&B products at supermarkets across Saudi Arabia, we eventually also won an exclusive mandate to distribute for a reputable local F&B brand, which entrenches TSI Food as a successful wholesale food distributor of both international and local F&B products.
Our success with TSI Food's retailing and distribution subdivisions led us to investigate yet another opportunity to be of valuable service to the F&B market, namely in the speciality Asian restaurant services business. We tuned in to the food dining customer's challenges in finding value-for-money, high quality restaurant-prepared food with good service, and we quickly recognized that getting the right people is key to the restaurant services business. Assembling the finest chefs and restaurant personnel and capitalizing on our food raw material sourcing capabilities within our food retailing and food distribution subdivisions, the TSI Food restaurant services subdivision was established under the MyMakan restaurant brand. MyMakan soon became a hit with both the Asian community as well as the broader Saudi Arabian local community, and as it expanded to two major cities in Saudi Arabia, it got listed among the top 10 favourite Asian food restaurants in the country. With the support of our clients and partners, the restaurant services business has become a great success, with which, TSI Food is now proudly serving the entire value chain in the F&B industry from the upstream food manufacturers and brand owners to the downstream food retailers and F&B end-consumers in our role as wholesale food distributor, food retailer and restaurant service provider.
WHY TSI FOOD – OUR STRENGTHS
We believe clients' preference for TSI Food stems from our competitive offering in the form of attractive pricing and provision of superior services to our upstream F&B business partners and downstream F&B clients:
COMPETITIVE OFFERING TO OUR
UPSTREAM F&B BUSINESS PARTNERS
COMPETITIVE OFFERING TO OUR
DOWNSTREAM F&B CLIENTS
TSI Food’s warehouse in Jeddah which is a central logistics infrastructure
in TSI's Food Distribution business
F&B brands carried by TSI Food, both those distributed to food retailers and those sold directly to retail end-consumers through Asiana Grocer
TSI Headquarters
& Saudi Arabia Office
Rawdat Al Khaleej
Al Rawdah District
Jeddah 23432
Saudi Arabia
+966 55 630 7134
TSI Warehouse
& Logistic
No 7551, Modern Stores, King Faisal Rd.
Al Mahjar District
Jeddah 4041- 22511
Saudi Arabia
+966 55 630 7134
myMakan
Restaurant
No 8414, Imam Shafi'i St.
Al Ryan District
Riyadh 5005-14212
Saudi Arabia
+966 53 613 2826
United Kingdom
Office
Asia Base Ltd
20-22 Wenlock Road
London N1 7GU
United Kingdom
+44 7848 849181
Malaysia
Office
Red Sea Industries Sdn Bhd
73-1, Jln Wira 3, Pusat Perniagaan Wira
71800 Nilai, Negeri Sembilan
Malaysia
+60 11-1050 6036